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today Chocolate will participate in The Saudifood Show 2026, taking place from 27–29 September at the Jeddah Superdome in Saudi Arabia, bringing the brand together with food and beverage businesses, buyers, distributors, retailers, and industry professionals from around the world.

Positioned as Saudi Arabia’s largest F&B sourcing event, this year’s edition will bring together more than 1,000 exhibitors from over 95 countries, showcasing more than 100,000 food and beverage products. For the first time, The Saudifood Show will also be held alongside Saudifood Manufacturing, connecting finished food and beverage brands with the wider ecosystem of ingredients, processing, packaging, manufacturing, and supply-chain solutions.

For today, participating in the exhibition is an opportunity to present its growing chocolate portfolio to a wider regional and international audience. From everyday chocolate bars and dragees to spreads and zero-added-sugar options, today continues to develop a diverse range designed around different tastes, preferences, and occasions.

today’s participation reflects the brand’s continued focus on strengthening its presence across regional markets, building new relationships, and bringing its products to more people across the region.

Visitors to The Saudifood Show 2026 can meet Philadelphia Chocolate Manufacturing Co. / today Chocolate at Stand 10-E12 and explore the today range throughout the three-day event.

We look forward to meeting our partners, customers, and industry professionals in Jeddah and sharing what’s next for today.